ScreenUsed’s debut live auction took place yesterday. It was hosted on iCollector.com. By all accounts, it was a fairly successful auction. The unofficial final tally:
Total lots – 359
Number of lots sold – 219
Number of unsold lots – 140
Sell rate – 61%
Total hammer – $201,475
Total gross (includes 18% buyer’s premium) – $237,740.50
Average hammer per lot sold – $919.98
Average gross per lot sold – $1,085.87
These are highly respectable numbers. In the auction catalog’s opening letter, Desi DosSantos and Jeff Castillo set the mid-tier market as their goal. The preliminary numbers show that they achieved it. While Christie’s, Sotheby’s, Profiles in History and Julien’s duke it out in the high-end arena and the likes of Premier Props and mom-&-pop outfits on eBay are content with the lower-end, the middle market is ripe for expansion. I have said that with ScreenUsed entering the auction business, it is great for the market as a whole. I am curious to get the official numbers from ScreenUsed and hear their take on the results.
In the meantime, it is apparent that the Rocketeer helmet, which graces the catalog cover, was the highlight item, fetching $25,000 hammer. The “Blue Harvest” clapperboard was a strong second with $22,500 hammer. Clapperboards collectively sold over $30,000 and were the clear trending favorites of this auction. There were some bargain lots that passed, but I suspect ScreenUsed will analyze the data and refine the strategy for its next live auction offerings, which we will all be eager to anticipate.
UPDATE: ScreenUsed has released the official results from the auction here.