The Purpose of Tesla

Elon Musk on August 2, 2006:

“As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster. However, some readers may not be aware of the fact that our long term plan is to build a wide range of models, including affordably priced family cars. This is because the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.”

The pre-orders for the Model 3, since it’s introduction on March 31, is now over 325,000. Incumbents in the auto industry are, of course, downplaying all the hoopla. But dinosaurs eventually die out.