Pass the Heinz

This is brilliant. Life imitating art.

Don Draper wins, again:

“It was a compelling idea, even if the client wasn’t convinced at the time.

Fifty years ago, in the fictional world of Mad Men, Don Draper pitched a daring ad campaign to Heinz execs, for the brand’s ketchup, that proposed not showing the product at all. Instead, the ads would show close-ups of foods that go great with ketchup—french fries, a cheeseburger, a slice of steak—but without any ketchup in sight.

Don’s proposed tagline: ‘Pass the Heinz.'”