Marketshare vs. Profitshare

What would you rather have, control of the market or taking home all the profits? In Apple Inc.’s case, how about all the profits and some.

According to Investors Business Daily, Apple took 104% of the smartphone industry profit in Q3. Is that even possible? If you count the other vendors losing money, then sure, Apple profited more than the industry netted overall.

So even as Apple shipped less units–and amid all the constant gloom and doom of its fate–the company just keeps on printing money.