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Google Inc. has rebranded itself as Alphabet Inc.

Alphabet Inc. sounds James Bond-villainy… In fact, when you think about the size of the new conglomeration, the ever pervasiveness, and the vast resources–not to mention control in the form of data and influence–it has wide-world, Alphabet does appear to be S.P.E.C.T.R.E.-ish.

Or Evil Corp.-ish (from the television show Mr. Robot), which would be ironic. Because, you know, of Google’s infamous mission statement: Don’t be evil.