The key take away:
… The solution isn’t the most important part of this project. It is the thinking: it is the willingness to question what is otherwise accepted in order to strive for better, more useable and useful. This applies to paper passes, e-tickets, check-in and every part of airline experience. The solution is only a small part of the story. It is the ability to question the status quo—the notion that we can strive to create better experiences for people—that has caught the attention of hundreds of thousands of people around the world.
It’s seriously beyond due for a re-make of the traditional boarding passes. However, this is the airlines we are talking about. Is there an industry that’s more stubborn?